During my time at Bakheda Co. I had the wonderful opportunity to create assets for Snapchat which included localised stickers and filters for various festivals as well as relevant events happening in India at the time.

These stickers featured slogans, well-wishes, and cultural references specific to each event that connect with the rurban audience. A fun and youthful visual approach was aligned with social media company’s brand perception.

The events covered were - Republic Day, Baisakhi, Holi as well as advisory stickers for the first phase of lockdown for the Covid-19 pandemic.