LT Foods, an Indian-origin company with a 70-year history in consumer foods, leads the specialty rice-based foods sector globally. The company has been delivering the finest quality and taste experiences in more than 60 countries across India, U.S.A, Europe, the Middle East, the Far East and the rest of the world. Despite its extensive product presence, LT Foods was primarily perceived as a commodity player. This prompted a need for a new brand identity aiming to shift their perception and establish them as a leading consumer foods company.

LT foods is focused on delivering quality nutritive meal experiences that bring happiness to families across the globe. Hence, we worked towards an identity that united the community of consumers, farmers & partners, food and our planet - a higher order purpose that goes beyond nutrition providers and centres on 
‘Nurturing Goodness’

The logo is a visualisation of the ‘World of Goodness’ - what the company is striving to build. Elements representing People, Produce and Planet are encircled in the world of LT Foods. Brought to life through a new meaningful visual system comprised of the devices of ‘Cocoon’ which focuses on the impactful moments of nurturance and ‘Cosmos’ which showcases the expansive influence of LT Foods. A rich colour palette and imagery reflect the values of integrity, warmth, enrichment, and empowerment. This transformation emphasises the organisation's forward-looking vision and readiness for growth.